Newsletter Writing Tips
Good Newsletter Writing Tips you Can Use Today
Newsletters are a fantastic way to keep in touch with your prospective buyers, club members, churchgoers or whoever whom ever your audience happens to be.
I been writing newsletters for years and so I thought my top four Newsletter Writing Tips might be useful to share with those who are responsible for creating their organization a newsletter.
1. Keep it lively!
One of the cardinal rules of great newsletter production is to ensure that the publication is fun, interesting and lively for your intended audience. No one wants to pick up something which looks and feels more like a user manual. To keep in mind that newsletters are not detailed novels or instruction books. Use the tone and style of writing that is fun to read and easily digestible.
2. Think about your newsletter reader
Carefully consider who lives most likely to be reading your newsletter? At this point in mind ensure that every article that you create is bang on the money for them. What kind of person will read your newsletter? And what other interests? When you keep your target newsletter audience in mind, the automatically produce a publication which will be far more likely to get read. TIP: when I want to remind myself about my potential newsletter audience have a quick look through other publications will carry out a search online to jog my memory about the kind of people that I am writing for.
3. Use a newsletter writing style that fits with your audience
When you are at school you are no doubt taught to write to the particular way. Usually this will involved a formal writing style which was great for passing your English exam, but maybe next to useless for communicating everyday ideas. Newsletters should ideally therefore contain short concise sentences. Be crisply written. And concentrate on delivering a punch. Lengthy articles usually have no place in a newsletter. Unless your newsletter happens to be about English literature!
4. Invite your readers to contribute
My favorite technique further making sure that I am truly writing with my audience in mind, is to invite them to provide feedback. This is easily achieved by providing a mechanism for your readers to get in touch. E-mail, post, Facebook or via any other form of media. Pay attention to what your readers are telling you and adjust your newsletter to suit their needs.
I hope that these newsletter writing tips help to get you on your way. I’ve created a newsletter toolkit which provides everything you need to get your newsletter done, in less than 20 min. You’ll find it at http://www.howtoWRITEaNEWSLETTER.com
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Six Tips to Make a Newsletter Look Great
Making a Newsletter look good is easy when you follow my Six Top Newsletter Tips below…
Newsletters are a fantastic way to promote your business, club, Society or Organization. But sometimes the creative mind needs a little bit prompting in order to begin the process of making a newsletter.
As someone with many years of experience in making newsletters for all sorts of purposes, I’m delighted to be able to help. Here are my Six Tips to Make a Newsletter Look Great:
- Who are your readers?
Take a piece of blank paper and write down everything that you know about your potential reader. Who are they? What do they do? What other interests? Why would they want to read your newsletter? Once you have answered these questions you will understand the kind of content that they would like to read about in your newsletter.
- What will your newsletter look like?
When you make a newsletter it could come in many different shapes and sizes. Some of the most popular formats are 8.5” x 11″ for the US market or A4 for the UK and European markets. In addition you need to make some decisions about how many pages your newsletter will contain. A simple newsletter could be a single side of paper. You could of course run over two pages. Or use a large sheet of paper and fold it in half providing a four-page newsletter format.
- How will you get the content together for your newsletter?
The absolute key to making a successful newsletter is to provide great content. Now you need to turn your mind to the provision of your Newsletters content. My preferred choice is to get everyone else doing the work. So I’d rather fire off a few e-mails and ask other people to write an article of say 300 to 500 words, rather than sit down and write the whole thing myself.
- What will your newsletter look like?
Next up I asked myself how I want my newsletter to look. By we think it’s best to either select graphics which might be clipart or actual photographs. But generally speaking I try not to mix the two. The look and feel of your newsletter is likely to be guided by your subject matter – if your newsletter is about birdwatching then photographs will be a must for example.
- How often will you publish your newsletter?
It’s important that you have put some thought to how frequently you will publish your newsletter? You should also endeavour to let your readers know about its frequency too. Committing to a publishing deadline is an excellent way to ensure continuity for your newsletter and predictability if your readers. Letting your readers know about your newsletter publication dates has the helpful benefit of ensuring that you feel committed to somebody else to deliver it on time!
- Set up a positive newsletter feedback loop.
In order to know whether your newsletter is hitting the mark with your readers, it is important to provide a means for them to feed back to you. One of the best ways to achieve this is to simply ask your newsletter readers which articles features the most interested in reading. If your newsletter is produced online then this is easily achieved by including a survey. If it’s a printed newsletter then include a coupon that can be returned. TIP: it is often useful to include an incentive in return for responding to your survey. This can be a free gift, report or something else with perceived and actual value.
Making a newsletter can be an enormously fulfilling activity. But it can also become a chore if you don’t get the fundamentals right from the outset. I hope that by using my Six Tips to Making a Newsletter, you are able to both entertain your readers and enjoy the newsletter creation experience.
7 Newsletter Writing Tips
My favorite 7 Newsletter Writing Tips that you can use right now for your own newsletter.
In many ways there has never been a better time to write a newsletter. I say this because there is now so much material available online, meaning it’s faster and easier than ever to create a newsletter.
But where should you go to get newsletter writing tips?
That’s simple. The answer is right here. I thought I’d make that really easy by providing my favorite seven tips right here for you:
1. Keep your audience in mind. One of the most important newsletter writing tips that I can provide you with is to constantly think about whom you’re actually writing for. This apparently obvious tip is forgotten by far too many people. It’s very easy for a newsletter to drift off into unrelated, perhaps spurious articles, the have little to do with the core interest of your readership. So keep asking yourself the question, “Who is my classic newsletter reader?”
2. Make sure that your newsletter writing is sustainable. Whatever timetable you’ve set for yourself for your newsletter publication schedule, it is essential that you continue to deliver it. This is because your readers will need to come to expect a certain frequency for your newsletter.
3. Deliver your newsletter to its deadline. Your newsletter schedule should be
sacrosanct – as explained above. The make sure that you build insufficient leeway in order to deliver your newsletter on time, every time.
4. Focus on the way that your newsletter reads more than the way it is set out. Because the content of your newsletter is king, it is important that the quality of the written communication is high. Needless to say you want to make your newsletter and a great, but this should not be a substitute for making sure that it reads right in the first place.
5. Legal newsletter with the most important story on the front. It’s critical that your newsletter really delivers a punch and so in order to grab the interest of your readers, think about your headline and front page splash story. Too often I see newsletters which seem to have the most important story tucked away in a small box or inside.
6. Get personal with your newsletter. One of the most important aspects of any newsletter is to convey a sense of personality and individuality. So don’t be afraid to include your feature writers byline or a note about the author. It all adds to the sense of personalization. One of the things that makes newsletters such an excellent form of communication.
7. The ultimate test of your newsletter is the way that it performs. There’s a great tip for any newsletter editor. I know I’ve produced a successful newsletter when I see people cutting the articles out and pinning them up on noticeboards around the office or elsewhere. So pay attention to the behavior of your newsletter audience and note the kind of articles that they feedback on either by e-mail or post, or perhaps by pinning up on the wall.
If you follow these 7 Newsletter Writing Tips then you’ll be well on your way to producing a high quality newsletter which very much has your reader in mind from the outset.
If you’re looking for more great advice on getting your newsletter done within the shortest period of time then I highly recommend my award-winning How To Write A Newsletter toolkit which combines copyright free articles, newsletter templates and the “How To” Newsletter Manual. You’ll find my toolkit right here > http://www.howtoWRITEaNEWSLETTER.com
TIP #8 – Many Newsletter Editors report being able to complete their newsletters in less than 20 minutes, from start to finish, once they own a copy of this Newsletter Toolkit.
Michael Green
Getting help on writing my newsletter
Most of you will already know that I absolutely LOVE newsletters. Use them properly and they’ll propel your online and offline marketing further than almost any other technique.
I’ve seen entire businesses established and grow based around a newsletter seeking to educate, inform and of course entice sales for their owners 
And I’ve provided help on writing and producing newsletters to literally thousands of people throughout the year. Sometimes in person and often through my award-winning classic How To Write A Newsletter toolkit.
But now I’m after your advice…. ?
I’ve been thinking for a while that a Forum dedicated to those of us who love Newsletters, who write Newsletter and who want to share help and advice for Newsletter editors and publishers might be a very cool edition to this blog.
However, before embarking on such a project – the How To Write A Newsletter Forum – I wanted to get your take on my idea.
Would it be helpful? Would people appreciate having a place to come to discuss newsletters in all their forms and glory?
Let me know what you think and before you know it there could be a Forum dedicated to the humble newsletter and connected to this blog.
Best wishes
Michael Green
P.S. If you’d like to create your own newsletter for whatever purpose then why not check out my How To Write A Newsletter toolkit today. Filled with newsletter templates, copyright free articles, the ‘How To’ Newsletter Manual and much more besides. You’ll have your newsletter done in no time with this excellent Newsletter toolkit which you’ll find right here.
How to make a newsletter really interesting
Okay, let’s be honest. Rather a lot of newsletters are published more in the interest of the organization writing it than the reader.
It’s a stark reality that too many newsletter editors think about their own interests and… well… rather forget about what their readers might be interested in hearing about.
Now that’s a pity because at its best your newsletter should grip your reader. So I thought a couple of tips on how to make a newsletter really interesting might just help.
Too many newsletters fail to really grip the reader.
Avoid acronyms and industry speak:
Too many newsletters are crammed full of industry acronyms making them almost impenetrable to the outsider. Whatever else you do, avoid the TLA’s (that’s Three Letter Abrevations 
. They just confuse the casual reader and turn them off.
Don’t get too deep:
There’s a place for detailed imparting of knowledge, but that’s rarely in your newsletter. So keep it top level rather than detailed. Most people want to pick up a newsletter and have a casual read. If they want to do a PHD in your subject then they’ll do that elsewhere.
Invite others to respond:
Rather than your newsletter being all about YOU and your organization, get your readers to contribute. That’s the most sure-fire way of knowing that you’ve gripped your reader. Why else would they respond and get involved.
There are many other tips to making your newsletter really interesting.
Naturally this is just the tip of the iceberg and so if you want to write a newsletter that really captivates your audience then pick up a copy of my How To Write A Newsletter toolkit. It’s crammed full of ideas, tips, advice and suggestions for making your newsletter the best in its field.
You can pick up a copy of my award winning newsletter here http://www.howtoWRITEaNEWSLETTER.com
- Want help producing your own newsletter? Get my How To Write A Newsletter Toolkit right here:
