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Why newsletters have stood the test of marketing time

Posted by admin on March 22, 2012 in Newsletters to build your business

Dear Newsletter Editor, I’ve spent the past ten years Internet Marketing and have seen every latest & greatest technique come and go. But it’s interesting to note how it’s the back-to-basics marketing approach which has stood the test of time. So after all these years… all those fads… all the innovations, which Marketing approach still [...]

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How many readers should my newsletter have?

Posted by admin on November 30, 2010 in Newsletters to build your business

Lots of people mistakenly believe that it isn’t worth their while setting up a newsletter unless they can command a huge audience. This is almost always the wrong attitude. So how many readers do you need in order to make your newsletter a success? How long is a piece of string The answer is of [...]

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Why the humble newsletter has stood the test of time

Posted by admin on November 15, 2010 in Newsletters to build your business

Let’s be honest, there are sexier ways to market just about anything than writing a newsletter about it. Yet the humble newsletter has really stood the test of the time. And there are still few marketing approaches that can consistently deliver the same level of customer loyalty and impact as a newsletter. If anything nowadays [...]

 
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Publishing a newsletter is a great way to build your business

Posted by admin on November 15, 2010 in Newsletters to build your business

Let’s face it, customers can’t just guess who you are and what you do. No, you have to tell them. And not just once, but time and again. That’s why publishing your own newsletter makes such great sense. A good newsletter is your chance to say “hello” to your customers and prospects time and time [...]

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