How to make a newsletter really interesting

Okay, let’s be honest. Rather a lot of newsletters are published more in the interest of the organization writing it than the reader.

It’s a stark reality that too many newsletter editors think about their own interests and… well… rather forget about what their readers might be interested in hearing about.

Now that’s a pity because at its best your newsletter should grip your reader. So I thought a couple of tips on how to make a newsletter really interesting might just help.

Too many newsletters fail to really grip the reader.

Avoid acronyms and industry speak:

Too many newsletters are crammed full of industry acronyms making them almost impenetrable to the outsider.  Whatever else you do, avoid the TLA’s (that’s Three Letter Abrevations . They just confuse the casual reader and turn them off.

Don’t get too deep:

There’s a place for detailed imparting of knowledge, but that’s rarely in your newsletter.  So keep it top level rather than detailed. Most people want to pick up a newsletter and have a casual read. If they want to do a PHD in your subject then they’ll do that elsewhere.

Invite others to respond:

Rather than your newsletter being all about YOU and your organization, get your readers to contribute. That’s the most sure-fire way of knowing that you’ve gripped your reader. Why else would they respond and get involved.

There are many other tips to making your newsletter really interesting.

Naturally this is just the tip of the iceberg and so if you want to write a newsletter that really captivates your audience then pick up a copy of my How To Write A Newsletter toolkit. It’s crammed full of ideas, tips, advice and suggestions for making your newsletter the best in its field.

You can pick up a copy of my award winning newsletter here http://www.howtoWRITEaNEWSLETTER.com