Should I use an autoresponder to send my newsletter?

One of the great online innovations after the past ten years has been the success of so called “autoresponders” to send out information at predetermined intervals.

But should you use an autoresponder to mail out your newsletter too?

Autoresponders initially did little more than sending a robot reply to an email

In their early form autoresponders were simply a direct response means of getting some information into your potential customers hands. They worked like this…

You read an ad in a newspaper or magazine and rather than visiting a website to find out more about the product – back in those days browsers and web connections weren’t all that great and Facebook had yet to be invented – you were instead encouraged to use your email client to send a blank message to a specific address.

It worked like this…

Want to find out more about how to create your own product? Send a blank email to createproducts@aweber.com

This would cause the autoresponder to respond by firing back an email to the senders address. And the owner of that autoresponder would fill the email with information about their product.  Simple.

But it wasn’t long before things got more interesting

The most obvious advance was when the autoresponder programmers realized that they could also provide further follow-up.  So after a day or so the person enquiring would receive a further message telling them more about the product that they’d enquired about and encouraging some follow-up action.  And then, in a few days another message.

You’ll be familiar with all of this, but where do regular emailed newsletters (sometimes know as Ezines) fit into the autoresponder world?

A modern autoresponder is an ideal way of delivering your newsletter

The answer is that an autoresponder can be a very neat way of delivering your newsletter. And there are many advantages of using this technology compared to say a program on your own PC to distribute your newsletter.

Off the top of my head I would use an autoresponder to send out a newsletter because:

1. You won’t need to devote the computer time to sending out your newsletter because it’s sent from a third-party server.
2. You won’t need to maintain a newsletter email list. Remove those who want to be unsubscribed and add new additions.
3. You don’t need your PC to be left on while your newsletter is being mailed out.
4. You can established pre-set moments for your newsletter to be distributed. Say a week in advance. While you’re out having fun!
5. You can easily link your autoresponder newsletter to a website where someone can read about your business in more detail.

And actually, that final point sums up what you’re doing here. This newsletter article, which happens to be about using an autoresponder to send out my newsletter, is itself both sent by an autoresponder and also on a website.

Now at you might be wondering which combination of autoresponder and website works the best for sending out a newsletter?

My answer is WordPress.org combined with the best of the autoresponders which is called aWeber.com.

Nowadays aWeber.com is the market leading autoresponder. It’s been built with loving care by its own Tom Kultzer. I’ve seen it develop over many years to achieve a reputation from reliability, technical support and most importantly of all – very reliable delivery of your newsletters.

Combining the autoresponder with your blog means that you can write a new post – like the one you’re reading – and then have it automatically mailed out at a time of your choosing via aWeber.com.  And helpfully aWeber even provide a video to show how to set the whole thing.

So the answer is that you can and should use an autoresponder to mail out your newsletter. I strongly recommend using aWeber and if you’d like to learn more about How To Write A Newsletter then be sure to pick up my newsletter toolkit at http://www.howtoWRITEaNEWSLETTER.com today.

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