Writing A Newsletter For Your Business
Newsletters are written for all sorts of reasons, but I tend to think that those written to help promote your business can be amongst the most effective.
Businesses usually do hard sell, but writing a newsletter for business can be soft sell
For the most part businesses tend to churn out hard sell material like leaflets and brochures and you can understand why – most business people consider it necessary to sell their products and services very hard.
But there’s another side of marketing which sometimes gets less attention. It’s the softer more opinion forming approach. And it’s precisely what you get when you write a regular business newsletter.
Your business in softer focus by writing a newsletter which creates a good climate of opinion
My tip is to write a newsletter for your business and fill it with useful nuggets of information. Nothing too heavy. The kind of newsletter that you can pick up and read the sections that interest you in just two or three minutes.
Use your business newsletter writing to both educate and inform your reader. But rarely use it to outright SELL!
Think of your business newsletter as a brand builder
For many years I wrote a business newsletter for a particular business, but my rule was 80/20. I’d use 80% of the space to talk about anything but that business and just 20% to focus on their products and service.
As you can imagine this approach initially raised a few eye-brows amongst the senior executives who wanted to get out there and SELL…SELL…SELL!
And yet over time I won them round. And the reason is that it genuinely worked.
Their sales execs would start returning from meetings and saying, “It was amazing, I’d barely stepped through the door, but the client said that they felt like they already new our company and the services we had to offer.”
What was happening here wasn’t odd at all. For several months and even years before hand these very same prospective clients had been receiving a newsletter that I’d been writing for this business audience. And when our sales guys got in there the soon-to-be client was already half on board.
Write your business newsletter as a door opener
And so you can see that learning how to write a business newsletter can provide a great boost to anyone’s business.
For many more tips and advice on writing a business newsletter check out my How To Write A Newsletter toolkit at http://www.howtoWRITEaNEWSLETTER.com today.
This is where you’ll find great advice on Writing A Newsletter For Your Business including templates, articles and a complete ‘How To’ manual.
- Want help producing your own newsletter? Get my How To Write A Newsletter Toolkit right here:
